Should I Market My Home Internationally?

Should I market my home internationally?

Local Real Estate Agent Eva McMillan of Dale Sorensen Real Estate of Brevard LLC in Indialantic answers:

International homebuyers are eager to invest in Florida, and many are willing to pay top dollar for your property but don't expect them to simply knock on your door and hand you a briefcase filled with money.  To make your home appealing to foreign buyers, you'll have to do more than hire the average real estate agent. Successful international real estate agents have connections to foreign investors and are typically fluent in several languages. According to a National Association of Realtors (NAR) study, most foreign buyers purchase through referrals and relationships established with real estate agents that they trust and can communicate with effectively.

It’s important to understand the cultural differences and various negotiation styles when working with international buyers.  Many of my repeat buyers are Chinese or European and they do not understand basic things like how the closing process works, how inspections work, HOA Fees and in many countries, appliances are not included in the sale of a home. Many times I need to convert listings form square feet to square meters.  These are just a few reasons why a multilingual real estate professional is priceless and can lead to win-win solution for both buyers and sellers.